Education and academies
Make It Happen builds enrolment systems for education and academies — language schools, training centres, driving and music academies: course pages that answer without a phone call, campaigns timed to the intake, one record per prospective student, and messages that go out on the cohort calendar.
The intake date has been on the calendar all year. Enrolment should not start the month before it.
What breaks first here
Somebody asks in March about a course that starts in July. The form sits in an inbox, the first real conversation happens in June, and by then they enrolled somewhere that answered in March.
Twenty-two register for the cohort and sixteen turn up to the first class. Nobody can say which six went quiet, on what day, or whether a single person spoke to them after they signed up.
The course page does not say when the next intake starts, how many hours a week it takes, or what level it assumes. So every enquiry is the same four questions, answered by hand, forty times.
What this industry actually buys
Enrolment is not an event, it is a season with a deadline. Advertising brings people who are not ready yet, so a page has to answer them without a phone call, a record has to hold them for the four months between the question and the intake, and something has to keep talking to them on the cohort calendar, because nobody remembers March in June.
An ordinary Tuesday
Whoever runs admissions opens one list in the morning: who asked this week, which intake they asked about, who is due a message today. The trial-class confirmations went out at seven without anybody sending them. The course pages answer the schedule question, so the inbox holds decisions rather than the same four questions. Nobody rebuilds the spreadsheet on Friday.
Questions buyers actually ask
How long before we can advertise the next intake?
Three to four weeks, and three of them are advertiser verification: the platforms check the legal entity behind the account on their own clock. So count backwards from the intake date, not forwards from today. The pages, the campaigns and the tracking get built while verification clears.
Have you done this for a school before?
We do not publish an engagement in education, and we are not going to imply one. What we build is a pipeline with a deadline on it, which is what an intake is: a question in March, a decision in June, and four months of contact in between that nobody can hold by memory.
We run two intakes a year and we are small — is this too much?
Two intakes a year is the argument for it, not against it. The work concentrates into two windows, which is exactly when the person who does admissions also teaches. A system that answers the repeat questions and sends the calendar messages is worth most in the eight weeks that matter.
What happens to someone who asks about a course starting in six months?
They get a record with the intake they asked about attached, and a sequence that runs on that intake's calendar rather than on whoever remembers. A trial class, a syllabus, a reminder when registration opens, a last date. If they go quiet, the record shows when, and somebody calls.
Who writes the course pages, you or our teachers?
We write them; your teachers confirm they are true. The structure, the questions each page has to answer and the writing are ours, produced in batches against a guide you approve. What only you can supply is the curriculum: what level it assumes, what somebody leaves able to do.
In your industry
Industries that buy this
The possible part of the impossible.
If you have an idea that shouldn't work, bring it. We will tell you which part is genuinely impossible and which part is only hard. Most of it is the second one.