Custom website
Make It Happen builds custom websites: sites designed from your own design system, structured per audience, with capture forms that qualify enquiries and analytics that show which pages bring business. We build for companies that need the site to produce buyers, not to describe the company.
A site that explains you and sells nothing
A site that sells while you sleep — and tells you who came by.
What it solves
The site explains who we are and does nothing else. It does not capture, it does not measure, it does not convert, and changing one headline takes three emails and a week.
Two audiences, one funnel. Buyers who compare for months and buyers who decide in an afternoon get the same page, so both leave. We build a separate path for each, with the proof each one asks for.
Enquiries arrive with no context and die in an inbox. Forms qualify as they are filled, so the ones worth a call are marked before anyone opens them, and every visit is registered against the page that produced it.
What you get
A site drawn from your own design system — every colour, face and spacing value traced to a token, not a theme with your logo dropped in.
A structure built per audience, with a separate path and separate proof for each kind of buyer you have.
Service, case and company pages written to sell rather than to fill space.
Capture forms that qualify while they are filled, so the enquiry worth a call is marked before anyone opens it.
An editor your content team works in without opening a ticket — pages, posts, media, scheduling, preview, approval, rollback — and a bilingual structure kept equivalent both ways.
An audit and redesign of the interface you have now, with scroll and motion sequenced to carry the argument rather than to decorate it.
Analytics reported as which pages bring business, backed by automated front-end tests that catch a broken page before a visitor finds it.
We do not invent your brand here. The site is drawn from a design system you already own, and if there is not one yet, building it is the brand and design systems engagement that comes first.
No content writing by the month. We build the structure and the editor; the posts and case write-ups that follow are yours unless you engage us for them separately.
No ad buying or campaign management. The site is instrumented so demand work can be measured, but running the media is a different engagement.
What changes
Changing a headline takes three emails and a week.
Your content team changes it, previews it and publishes it the same morning.
You know how many visits you had.
You know which pages brought buyers, and which page each enquiry came from.
Who this fits
Companies of roughly 5 to 150 employees selling something considered, where the buyer researches before they make contact.
You are launching, repositioning, or the current site has stopped producing enquiries the sales side can use.
3–5 weeks to a first working version
Whoever writes your content gets trained, not just whoever approves it. In week one they publish a real page end to end — draft, preview, approval, rollback — with us watching rather than driving.
Every engagement, same nine stages
Nine stages, in order, each one handing over a document the next one reads. It is the same sequence whatever is being built, which is why we can tell you where your project is on any day of the week.
Questions buyers actually ask
How long does it take to build a website?
Three to five weeks to a first working version you can click through, then a short cycle of corrections against real content. The speed comes from starting with your design system and a structure agreed before design, so revision means re-running a decision, not rebuilding a page.
Can my team update the site without calling a developer?
Yes, and that is a requirement rather than an extra. Pages, posts, media, scheduling, preview, approval and rollback all live in an editor your content people use directly. Layout changes and new page types still come to us; text, images and publishing do not.
Will it work in two languages?
Where the market needs it, yes, with both versions kept structurally equivalent so neither becomes a stale copy of the other. Each language has its own navigation, its own metadata and its own structured data, so search and answer engines read them as two real sites.
Can you redesign the site we already have instead of starting over?
Often, yes. We audit the interface you have, keep what converts and rebuild what does not, working against your design system so the result is consistent rather than patched. If the underlying structure cannot carry the audiences you sell to, we say so before starting.
How much does a custom website cost?
Scope moves with how many audiences need their own path, how many page types there are, and whether two languages have to stay equivalent. A fixed quote follows the first conversation within three business days. We publish no figure because a site with four page types and one with forty are not the same build.
In your industry
Where it fits
If the thing that is breaking is the process behind the site rather than the site itself, the software your team opens every morning is the production platform. Production platform
The possible part of the impossible.
If you have an idea that shouldn't work, bring it. We will tell you which part is genuinely impossible and which part is only hard. Most of it is the second one.